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In the reprint of the first MOETAN book and the bath towel sold during Comic Market 69, MOETAN stands for 'Methodology Of English, The Academic Necessity'. The acronym may have been chosen as a play on combining the words moe and -tan, both terms of cuteness used in relation to girl characters in anime, to create a portmanteauic double meaning.
Bandai Visual, Planet Entertainment, Actas Inc, Hakuhodo DY Media Partners Incorporated produced a television series based on the book. The TV series premiered on Chiba Television on July 8, 2007, followed by TV Kanagawa, TV Osaka, TV Saitama, and TV Aichi.
Najihara Ink is a clumsy high school girl with an appearance of a grade schooler. She's one of the best students in the school, and she's the best in English. Ink has a crush on one of the boys in her class - Nao Tesuka, but she's too much shy to tell him how she feels about him.
But one day Ink's world turns upside-down when she meets Arcs Sheldart Elbayas, a mage who's been banned from the magic realm into human world in a form of a duck. By accident, Ink and Arcs meet. He gives Ink a magical cell phone that transforms her to Pastel Ink. Now Ink must help all those who are in need. She uses her disguise to approach Nao-kun and help him study English.
Soon Arcs' arch-enemy, Karks, shows up in the form of an cat and makes Ink's friend, Sumi-chan, able to transform too. However, they're not the only magical girls there. One particular mysterious one has some grudge against Arcs and tries to do everything to stop him from doing good deeds.