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Itazura na Kiss (イタズラな, lit. "Kiss Playful Kiss") is a Japanese shōjo manga series written and illustrated by Kaoru Tada. Itazura na Kiss began to be serialized and published in 1990 by Shueisha through Margaret magazine. It became successful very quickly and became the manga series that Tada became known for in Japan. The manga became so popular that three live TV series have been made so far in 1996, 2005, and 2010, with a sequel of the 2005 drama in late 2007. In 2013, a remake of the Japanese live TV series, called Mischievous Kiss: Love in Tokyo, was made. Despite its success, the manga was never completed due to the unexpected death of the author in a house accident while she was moving to another house with her husband and son. However the manga series continues to be published with the permission of the artist's widower.
A drama CD series was released in 2005–2006 and a 25 episode anime adaptation aired in 2008. In an interview, the author's widower, Shigeru Nishikawa, revealed that the manga's intended finale was to be conceptualized in the anime for the first time. Scripts regarding the plot of the anime closely followed the author's planned ending.
On January 27, 2009, Digital Manga Publishing issued a press release announcing the acquisition of the license to publish Itazura na Kiss in English. They will be publishing the series in 12 omnibus editions; the first two are scheduled for November 2009 and March 2010, respectively.
Ever since she entered high school, Kotoko Aihara wanted to be in the same class as Naoki Irie. The only problem is that Irie is the smartest student in school contrast to Kotoko being one of the dumbest. Now in her 3rd year of high school, she still isn't there. However, one day her home gets destroyed and the only place left to go to was Irie's home. Now that she lives close to him, will their relationship be the same, or will it become greater than it is?