Hot Gimmick (ホットギミック Hotto Gimikku) is a 12-volume shōjo manga by Miki Aihara that was serialized in the Japanese manga anthology Betsucomi from December 2000 to July 2005. The English release is currently published by Viz Media. In addition to the manga, there are also two drama CDs and an alternate ending novel entitled Hot Gimmick S.
The story revolves around Hatsumi Narita, a passive sixteen-year-old girl who lives in a company housing complex that is ruled by the tyrannical Mrs. Tachibana, the wife of the company's vice president. How a family behaves in the housing complex can affect an employee's status in the company. When her promiscuous younger sister Akane thinks she might be pregnant, Hatsumi gets talked into buying her a pregnancy test. Unfortunately, things don't go exactly as planned and Hatsumi is blackmailed by Ryoki Tachibana, the arrogant teenage son of the powerful Tachibana family who bullied her as a kid, into being his slave.
The first volume of this series is mostly an introduction for all the characters and plotlines, and any possible readers of this series are warned that things do not stay as they seem for long. The main male characters (Ryoki, Azusa, and Shinogu) all quickly swap places as the story continues on through the series. For this reason, Hot Gimmick is targeted much more at a mature audience, as it addresses several adult themes that are not entirely appropriate for younger readers; most pointedly, the normalization of an abusive relationship. Hot Gimmick delves into a deeper side found in every society, while still maintaining its shōjo roots.