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Himitsu no Cocotama (ヒミツのここたま, Himitsu no Kokotama), literally meaning "Secret Cocotama", is a new children's franchise by Bandai, consisting of an anime, toy series, and other merchandise. It focuses on small, magical spirits which hatch from everyday objects that have been used by humans with great care. The series is oriented towards girls and follows the theme of taking good care of things you cherish.
The franchise was first revealed at the 2015 Tokyo Toy Fair on the 18th of June. The first batch of toys were released on the 19th of September, 2015, and the anime series is set to debut on the 1st of October.
The word "Cocotama" comes from the Japanese words kokoro, meaning "heart" (referring to the mind and soul), and tamago, meaning "egg". They are called this because they hatch from eggs that magically formed from the souls of inanimate objects.
The anime adaptation is entitled Kami-sama Minarai: Himitsu no Cocotama
The anime series also features a human girl called Kokoro Yotsuba, who discovers the six Cocotamas and must keep them a secret. Playing together in their Cocotama House and practicing magic, they train to become Gods in their adventures without being caught.